THE TECHNOLOGY
ADOPTION PROJECT

REAL EXPERIENCES. BETTER QUESTIONS.

Why do some technology rollouts take hold while others don’t?

I’m researching what actually happens inside organizations before, during, and after new technology is introduced. If you’ve lived through a rollout, your perspective can help.

Share your experience Volunteer for an interview
A laptop on a desk beside a plant, coffee cup, books, and notebook

01 / SHARE YOUR EXPERIENCE

Which experience sounds like yours?

Choose the survey that best fits your perspective. Each takes about five minutes. If more than one fits, you’re welcome to complete more than one.

01

A rollout that worked

You were part of an implementation you consider successful.

Take this survey
02

A rollout that struggled

It stalled, was abandoned, or never reached meaningful adoption.

Take this survey
03

You led the rollout

You made the decision, led the implementation, or managed the change.

Take this survey
04

You were asked to use it

Someone else chose the technology, and you experienced it as a user.

Take this survey

02 / GO DEEPER

Some stories deserve a conversation.

I’m also speaking with people who have lived through technology implementations firsthand, including the messy ones. Interviews take about 30 minutes.

Volunteer for an interview

03 / THE RESEARCH

What I’m trying to learn

The goal is practical: to understand the decisions and experiences that shape whether new technology becomes part of how an organization works.

What separates implementations that stick from those that don’t?

What happens before a rollout that affects its outcome?

How do leaders, employees, processes, training, and support shape the experience?

When can an organization tell whether adoption is working?

04 / ABOUT PARTICIPATION

Your story, handled with care.

Participation is voluntary. Responses may be used in aggregate to identify patterns for a book and practical resources about technology adoption. Individual stories won’t be attributed to you without permission.

This research focuses on what happened during implementation, rather than evaluating or ranking software companies. You can choose whether to provide contact information for follow-up. If you sign up for research updates, your contact information will be used for those updates.